The go-to-cart … The more personal you can make any automation, the better, which is why beauty brand IL MAKIAGE’s abandoned cart recovery strategy works wonders. Hi, I'm new to Klaviyo and have set an abandoned cart flow. There are a million reasons that shoppers might leave your site after adding an item to their cart and not purchasing. Create this flow by navigating to the Flows tab and select Create Flow > Create from Scratch > Create Flow > Metric. It’s usually a short email and you can see below the prebuilt template that Klaviyo offers: This can train customers to abandon carts in order to get the discount and is oftentimes giving money away unnecessarily. Houseplant delivery brand The Sill does a great job of suggesting other products in their cart abandonment email, which can inspire shoppers to consider items they might not have even known existed. You can do this using What someone has done or not done > Opened Email at least once over all time > where Message equals [INSERT MESSAGE NAME]. After you integrate your ecommerce store with Klaviyo, you'll find several best practice flows populate automatically in your account. In this example, our average order value is $100. Implementing user-generated content (UGC) in your abandoned cart emails is a great way to show shoppers how your customers use your products. There are a few abandoned cart recovery email strategies you can use to entice consumers to come back. Before adding SMS to any abandoned cart flow, make sure your SMS list has double opt-in turned on, since this is required by many mobile carriers. In Klaviyo, the default abandoned cart flow works by tracking: If someone adds an item to their shopping cart but does not make a purchase, this is considered an abandoned cart. After this first SMS message, you will want to rejoin the split so that recipients continue down the intended path even if they don't open the initial abandoned cart email. Note that many people will likely be skipped from receiving this text message due to several potential factors: Keep your messages short and direct, with a very obvious call to action (CTA). Great question. Once your store’s data is synced to Klaviyo, go to Metrics and select WooCommerce from the drop down menu to view WooCommerce events. Abandoned cart emails have great conversion rates: people open 45 percent of cart abandonment emails, people click on 21 percent of emails, and 50 percent of the users who click make a purchase, according to Moosend. Check out our guide to, The way this flow works, everyone who is captured by the initial trigger —, Best Practices for Complying with Data Privacy Laws, article on using dynamic variables to personalize flow messages, often data is synced from your ecommerce store to your Klaviyo account, benchmarks from our Abandoned Cart Benchmark Report. Providing resources for customer support and questions like Only Curls does is another highly effective way to get shoppers to reconsider their purchase and get them re-engaged with your brand after they leave your site. Not contacting these customers is leaving money on the table — almost 70% of shopping carts are abandoned on average. Below are some benchmarks from our Abandoned Cart Benchmark Report: Your conversion rate will depend on the conversion window you have set in your account, which is why our report instead looked at revenue per recipient. People who have never placed an order before will go down the NO path while existing customers will go down the YES path. Fuel ongoing growth with flexible testing and predictive analytics. Nurture customer relationships with powerful automation. In this video or post, you will learn how to create Abandoned Cart Flow in Klaviyo. For example, if someone starts a checkout, you can include product images and prices within an abandoned cart email to encourage recipients to return to their cart and finish their purchase. That’s 9,346,675 deliveries of abandoned cart emails, to be exact. What better way to do that than by including, That’s why another great way to convert potential buyers is with. One option is to send the customer straight to the checkout. Once you have your abandoned cart flow up and running, you will want to analyze how it is performing to see where there's room for improvement. I just started with Klaviyo and created my first Abandoned Cart Flow, I do not see the users who Abandoned the cart on my profiles, but they are in Shopify list. First, drag a conditional split to the top of the flow. Instead of trying to convince shoppers to buy with an offer, they focus on communicating the value of their products through this clever infographic that provides various ideas of things you can do with your Whisky Loot box. You’ll want to turn off any default platform abandoned cart messages to make sure that you’re not double-messaging anyone. head = document.head || document.getElementsByTagName('head')[0], Because all businesses are different and have their own unique audiences, there isn't just one formula that will work for everyone. If you take this approach, be sure to include language like, "Take 10% off your first purchase" so that recipients don't grow to expect a discount every time they abandon a cart. To influence conversion rate or revenue per recipient: Below, we talk about different branches you can use in your abandoned cart flows. , there are two behaviors you need to be able to track: a shopper starting a checkout and the same shopper completing or not completing their order. Plus, including an FAQ at the bottom of the email is a great way for the brand to alleviate common purchase barriers by getting ahead of frequent questions shoppers ask. You want to give shoppers the chance to complete their purchase before sending them a cart reminder. Deciding when to send your first abandoned cart email can be difficult. When creating an abandoned cart automation, there are two behaviors you need to be able to track: a shopper starting a checkout and the same shopper completing or not completing their order. The cart abandonment flow (aka automation) in ecommerce industry is one of the most profitable funnels. Klaviyo allows you much more customization and targeting than your ecommerce platform’s default abandoned cart flow. } Additionally, use dynamic coupon codes to prevent sharing on sites like RetailMeNot, etc. They’re a message or sequence of messages sent to someone who added an item to their shopping cart, but failed to complete the purchase. Plus, they make your life easier. This presents a great opportunity to introduce shoppers to more products they may not have found on your site yet. Abandoned Cart automation has proven to be the most profitable email series. head.appendChild(style); Testing new ideas is the best way to optimize your abandoned cart flow. Here are a few ways your email marketing strategy can alleviate some customer concerns that prevent them from completing checkout: Sometimes shoppers just aren’t quite ready to make a purchase when they add the item to their cart, ss Baymard Institute’s data shows. It also includes some other abandoned cart best practices by including the abandoned item with a link back to the product page, as well as some related products. You will want to double-check how often data is synced from your ecommerce store to your Klaviyo account to ensure that your first abandoned cart email doesn’t send until after these events are synced. As a best practice, we recommend setting a time delay of a least an an hour and 15 minutes to accommodate different sync timings. In this article, you’ll learn how to create an Abandoned Cart Flow in Klaviyo. Messaging existing customers and non-customers differently is a good practice, especially if you plan on offering an incentive if your abandoned cart flow. But it’s also important it’s to understand why people abandon carts in the first place. Without entering their personal information in the checkout and providing their email address, it wouldn't be possible to send your customers an email. As well as some additional features you can use in your flow. Further, if you are building an abandoned cart flow from scratch, this information won't be pulled. There is no one-size-fits-all rule for the best time to send abandoned cart messages. Click on the tag and it will automatically be copied to your clipboard. Using Klaviyo to send SMS messages in your abandoned cart flow is a great way to reach customers on another channel to remind them of outstanding items in their carts. Klaviyo automatically creates an abandoned cart flow for all users on Shopify, so all you’ll have to do is update your branding within the emails. Interested in learning more about creating and optimizing abandoned cart automations? According to Klaviyo’s benchmark, the average open rate of the abandoned cart emails is 41.18%, the click rate is 9.50%, and the conversion rate is 10.7%, according to MooSend. But when you’ve enabled Klaviyo’s Abandoned Cart flow, it would have retrieved 50% of the potentially abandoned cart users. There are several ways you can fold SMS into your abandoned cart flow, but one of the most effective ways is to reach out to customers who have not opened your abandoned cart email and follow up via SMS. inserts their sense of humor into their abandoned cart emails, which is always a winning strategy. She helps entrepreneurs and small businesses grow. Don’t believe me? style = document.createElement('style'); All you need to do is to construct a link that that will automatically apply the coupon code on click. For Abandoned Cart we usually filter people on a Flow level, and we recommend putting a larger time frame in the Filter, as shown in the image below. For example, you could lead with "Hurry, before it sells out!". The more personal you can make any automation, the better, which is why beauty brand. All in all, cart abandonment emails have a purchase rate that’s slightly higher than 10 percent. This filter will not allow subscribers to trigger the Flow if they have been in the Flow in the last 15 days. The Checkout Started event is used to trigger the standard Abandoned Cart flow. The code for this looks like: Benefits. How to Show the Product Viewed in an Email HELP CENTER. Since it’s triggered by a customer starting checkout, you know there’s interest, and the abandoned cart flow helps remind customers to complete their purchase. Most abandoned cart emails are automated, which means that they’re sent to shoppers based on certain triggers that are set up by someone—maybe you as the business owner, an email marketing specialist, or someone else on your team. To set up an abandoned cart flow with ReCharge make sure to use the appropriate ReCharge metric Started Checkout to trigger the flow. For anyone who still may be thinking about their purchase, this note invites shoppers to reach out to the team if they have any questions or even if they’re just looking for haircare advice for their curls. That’s why another great way to convert potential buyers is with social proof. From there, it’ll be easy for you to automatically follow up with these shoppers if they happen to leave your store without purchasing the items in their cart. While some of these issues may be more of an indication of on-site user experience, they can inform your abandoned cart strategy and how you choose to tempt shoppers back to your site, too. Put your cart abandonment knowledge to the test. At a person's scheduled send time, Klaviyo will check the filter Has Placed Order zero times since starting this flow and skip anyone who completed a purchase. If you would like to include an incentive in your abandoned cart flow, it's best to hold off until the final email, or only offer it to people who have never purchased before. Abandoned cart: Send a discount ... Klaviyo will generate a random code for each person, but you can also specify a prefix that will go before every code (e.g., WELCOME). Abandoned cart flows are one of the most valuable flows for any ecommerce business. For more details, check out this article on using dynamic variables to personalize flow messages. Even more people abandon their carts when shopping from their phone—mobile devices see an average shopping cart abandonment rate of over 85 percent. style.styleSheet.cssText = css; One of the most compelling aspects of an abandoned cart message is the ability to include information about the item someone abandoned directly in the message. If the shopper had any doubt about the quality or value of the product they were considering, these peer reviews are sure to alleviate any worries. In other words, a better name for this should have been “Checkout Abandonment” Flow. Additionally, in the same study, Baymard Institute found that over 58 percent of US online shoppers have abandoned a cart because they were just browsing and/or not ready to buy. Additionally, you can export your analytics to run your own analyses. There are plenty of distractions when people are browsing online, so if there’s a chance to win shoppers back with a simple follow-up email, why wouldn’t you? Then, you can include a coupon in the final email of the NO path. Here are five abandoned cart email examples and what makes them so successful: Curly haircare brand Only Curls combines the core abandoned shopping cart email best practices and strategies mentioned above (a reminder with a CTA, related products, and social proof) with a personal touch from the founder, which makes this email seem like it’s coming from a human even though it’s automated as part of their abandoned cart series. Genius. Sunday Citizen’s use of UGC does a great job of helping potential customers envision items from the brand throughout their homes by including recent pictures from their Instagram feed. To implement an Abandoned Cart Email Campaign you need to track the user action and send an email if he doesn’t reach the Confirmation page of your store. Find out how to build an abandoned cart flow in your Klaviyo account by using pre-built templates or creating your own emails. Because everyone who starts a checkout will enter an abandoned cart flow, it's likely the case that you won't have phone numbers for a large number of contacts. This offer combined with the sense of urgency they instill is a winning combo that’s sure to encourage shoppers to complete their checkout. Here are a few other things to consider when creating an abandoned cart automation: Additionally, in order to send out an abandoned cart email, you need to collect the shopper’s email address. HELP CENTER. To do this, you'll need a dynamic cart link. But that’s not all. A few ways to do this are by promoting your best sellers or similar products, or by making product recommendations based on the item a shopper added to their cart. A few ways to do this are by promoting your best sellers or similar products, or by making. The email from superfood health and beauty brand. This is also something you can test for your unique business using the branching technique outlined below. You do not have a valid phone number for the recipient. For example, if you notice your open rate for an email is lower than average, you can A/B test subject lines or timing to find something that may work better. Social proof can influence consumers to purchase by using customer testimonials to communicate the value of your products and create fear of missing out (FOMO) with window shoppers. // ]]>. For Shopify users, you can find the dynamic cart link on the upper right-hand side of the preview screen. The way this flow works, everyone who is captured by the initial trigger — Started Checkout —will queue up for the first email in the flow and appear under Waiting. Check out these additional resources: //  Has Placed Order at least once over all time. This way, you can completely customize the design of your email, but don't have to worry about affecting its functionality. Those who flow down NO path after this trigger split should receive a more generic abandoned cart flow. Klaviyo’s default Abandoned Cart flow contains a dynamic content block and go-to-cart button that is unique to each ecommerce integration. style.type = 'text/css'; For every 10 shopping carts that are started, approximately 7 will be abandoned. In Klaviyo, you can fully customize the content of the email and SMS, add multiple messages, and branch the flow based on things like the value of the item in the cart, and much more. Turkish bath towel brand The Bali Market inserts their sense of humor into their abandoned cart emails, which is always a winning strategy. Klaviyo's default abandoned cart flow contains a dynamic content block and go-to-cart button that is unique to each ecommerce integration. // This is required for IE8 and below. You can also build an abandoned cart flow from scratch, but this will not automatically include the dynamic content discussed below. With a custom Added to Cart event, you can trigger an event as soon as customers add items to their cart. You will want to ensure that you have the Automatically shorten links box checked to conserve space in your message. Create more valuable brand experiences with deep personalization. ’s abandoned cart recovery strategy works wonders. In other cases, use the cart link that is pregenerated in your abandoned cart flows. While it's common to include a discount or incentive in an abandoned cart flow, we don't encourage you to include a coupon right off the bat in the first email. Flow branching helps you take this personalization to the next level. Between April 1 and June 30, 2017, nearly three thousand US-based Klaviyo customers sent out 3,127 distinct abandoned cart messages to more than 9 million email addresses. You'll receive an email from us within a few hours to schedule your personalized Klaviyo demo. The entire purpose is to get the exact product left behind back into your would-be customer’s mind. But for many, that’s not necessarily the case. 3. Men’s outdoor apparel and gear brand Huckberry is a great example of how you can expertly offer free shipping in your abandoned cart strategy. * Abandoned Cart Session Recovery: An enhancement to Klaviyo's existing automated Abandoned Cart Reminder feature, you can now provide each recipient with a link that will restore his/her exact abandoned cart session across any device. Note: The Added to Cart event is only tracked for users previously cookied by Klaviyo. However, you can change this conversion metric if you would like. With Klaviyo, you can set up abandoned cart emails. } else { Abandoned shopping cart emails: 5 effective strategies and best practices. Abandoned cart flows in Klaviyo typically use the Started Checkout, but you can also use Added to Cart if you have Shopify or BigCommerce. is perfectly simple and to the point—it features the products I added to my cart, an image for each separate product, and a call-to-action (CTA) that links back to the product page. Ecommerce brands may lose up to $18 billion in yearly sales revenue from abandoned carts, Abandoned cart emails have great conversion rates: people open 45 percent of cart abandonment emails, people click on 21 percent of emails, and 50 percent of the users who click make a purchase, according to, All in all, cart abandonment emails have a purchase rate that’s slightly, Many modern email service providers (ESPs) and even some ecommerce platforms allow you to send cart abandonment automations and will often even have. Klaviyo's default browse abandonment flow includes the following extra filter: AND hasn't been in this flow in the last 30 days. Another flow filter you might want to add is Hasn't been in flow in the last X days. How many emails will be in your abandoned cart email series? How I can disable the Klaviyo Double-Opt? Learn how to implement these cart recovery strategies in Klaviyo. It is important to note that everyone who starts a checkout will enter the flow. 1st email is sent 15-30 minutes after the cart is abandoned which is destined to just remind the visitor about the abandoned cart. How can I retarget them with this AC Flow? The email from superfood health and beauty brand Golde does just that by offering customers 15 percent off their first purchase. This will prevent those who recently received your abandoned cart messages from receiving them again. You have to earn the trust of shoppers who might not be familiar with your brand yet. Create an abandoned cart flow for your Shopify store in Klaviyo // 7 out of 10 customers abandon their carts. If you use Magento, install the Magento extension before leveraging our abandoned cart flow. document.querySelector("#header-background-image").setAttribute("style", "background-image: url('//theme.zdassets.com/theme_assets/1614414/6e7f6d8448019bf6a5ecb32c5de89fddc0de1f33.png'); background-size: cover;"); By default, the abandoned cart block will pull in all the items that someone has left in their cart. So what exactly is an abandoned cart email, how do you implement an abandoned cart recovery automation, and why should you consider a cart abandonment strategy? This offer combined with the sense of urgency they instill is a winning combo that’s sure to encourage shoppers to complete their checkout. In this case, it's also important to include a default branch in case the product in someone's cart is not in either the men's or women's collection. Note that you may see customers who have purchased in the Waiting queue for an abandoned cart flow. Set the collection (or "category," depending on your ecommerce integration) to contain Women's. Calculate your potential return based on the median ROI of similar-sized companies in your industry that use Klaviyo. Only when you have listened to and analyzed your customers can you truly communicate more personally and stand out from the competition. I made an attempt and abandoned the cart several times in a short period of time, and received 5 emails! This makes sure someone will only get 1 browse abandonment email every 30 days. This means that if someone completes their purchase after the first email, they won't receive any other messages in your series. To do that, (1) send the Reminder out quickly – between one and three hours after abandonment – and (2) keep it short and specific. This also has the added benefit of not cheapening your brand, if that’s something you’re worried about with offering a discount on your products in your abandoned cart email. Guide to Creating an Abandoned Cart Flow. Perhaps the most popular way to reel shoppers back in if they’re on the fence about buying is to offer a discount for a certain dollar amount or percentage off their first purchase. This example from whisky subscription brand. If you’re using Shopify and want to apply a unique coupon code (created in Klaviyo) at checkout, from the Abandoned Checkout Flow, you can definitely do that. But each discount had its own results. Perhaps the shopper didn't have their credit card in front of them or wanted to browse your site a bit more before making a decision. When you go to their website, IL MAKIAGE allows you to find your foundation shade in 90 seconds with their POWERMATCH quiz—and they make sure to collect your email at the end. This unique approach to the abandoned cart email is sure to catch people’s attention, intrigue them, and entice them into taking another look at the brand’s products. For other ideas on how to be strategic with this flow, check out our best practices. Then, drag another trigger split directly beneath the first one. Then, set this split to be based on Properties about someone > Country equals US. You can also build your own abandoned cart flow from scratch. An abandoned cart email is an email or a series of emails that shoppers receive after they’ve added an item to their online shopping cart without making a purchase—either they left the website without checking out or they haven’t purchased after a certain amount of time. Revenue Increase Example (with Calculation) Imagine your Shopify website would have 70 out of 100 abandoned cart users. As we mentioned, the core part of Klaviyo's default abandoned cart flow that you will want to keep is the dynamic content. With Abandoned Cart Flows, it’s best practice to send your email before your customer orders the product they “abandoned”. The reason why Klaviyo's abandoned cart flow doesn't trigger before this point is because there is no way to collect the customer's email address without the customer entering the checkout process. Fill in the message name with the name of your first abandoned cart email (note that this is different from the subject line). Set this collection to contain Men's. Outside of work, Alex enjoys traveling to warmer places, reading mystery novels, and eating sushi. How are you going to encourage people to complete checkout—are you simply reminding them of their cart or will you present a special offer? For example, an abandoned cart flow doesn't just send a generic follow up email to all cart abandoners — using Klaviyo's default abandoned cart flow, all shoppers will receive an email personalized with each item they left behind. Whatever their reason is for leaving mid-checkout, most often it's not because they're no longer interested in the product. We recommend saving the dynamic content block and button before editing the default template to ensure that you don't overwrite it. If you click on a particular email and then click View all Analytics in the left-hand panel, you will be brought to a more granular view of that individual email's performance. When it comes to eCommerce, it’s an absolute must for every business. In fact, setting up a cart abandonment email can be the difference between making the sale and losing it—whether your shopper decided they forgot to complete their purchase, sought out options from another brand, or just didn’t have their credit card nearby. An abandoned cart email reminds them that they were interested in your products and often entices them to purchase with a special offer or through some other strategy (I’ll get to that later). For more information on how we determined this result, check out our Abandoned Cart Benchmark Report. Create an account to start building your own email templates. For deeper customer insights that accelerate your business’ growth, you need resources to help you analyze trends and uncover opportunities. It also includes some other abandoned cart best practices by including the abandoned item with a link back to the product page, as well as some related products. Deepen the information you know. It means, if you do not have the proper abandoned cart email strategy […] In this case, the CTA should link customers back to the items they left behind in their cart. The extension is what allows Klaviyo to receive data whenever someone starts a checkout. Recover abandoned carts with Klaviyo. But if you don’t want to offer a discount or free shipping, there’s another way you can convince customers to pull the trigger with their next purchase—by using loyalty points they’ve accumulated. What content are you going to include in your abandoned cart emails? is a great example of how you can expertly offer free shipping in your abandoned cart strategy. In Klaviyo, the default abandoned cart flow works by tracking: When someone starts a checkout or adds an item to a cart If someone completes their purchase and places an order What better way to do that than by including ratings and reviews of the product they have their eyes on? Those who flow down the YES path will be domestic customers, and those on the NO path are international. After all, this is the item that they demonstrated an interest in in the first place. Abandoned Cart Flow with ReCharge Reach out to your future customers when they add a subscription product to their cart, but don't place an order for that subscription.